Does your website compete effectively for new and repeat business?
Are your calls to action actually working?
Is it possible to increase ROI?

These days people expect much more from a website than ever before. Your website needs to work for you as a marketing and branding tool, not against you. If your website is not 100% effective as a sales tool, then you are under-achieving and your competitors are benefiting from your inability to attract and keep your customers loyal to your brand.

How does your site compare to your competitors - both visually and in relation to performance as a marketing tool? Is your website talking to your customers, or at them? Is your calls-to-action working as expected or even working at all?