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Are you aware of the content your customers look at on your website?
Doy you know how long your customers stay on your website?
Do you know the last page they visit before they exit your website?
Do you know where your visitors are coming from? Do you know the type, quantity and quality of the traffic your website currently receives? How many visitors did your convert in to customers in the last month? What return on investment (ROI) are you receiving from your website in its current form?
How readable is your site? Who are you pitching to? Is the wording of your site correct for your target audience? Do you know how many customers leave your site, where and why? How many of your visitors left your site this week and went to a competitor to buy from them?
How do your current visitors navigate through your site? Have you noticed any trends or changes in visitor behaviour?
Are you capitalising on all of the opportunities to market your website effectively? Are there improvements that could increase your customer conversion rates, profit margins and customer loyalty?
How do you currently track your return on investment? How do you know which marketing projects have brought the most qualified visitors to your website and how many of those converted in to paying customers?
50% of all marketing fails – the problem is most companies do not know which 50% is which.
Without identifying and tracking marketing performance as well as marketing spend, you risk wasting your budget on guesswork every time you place an advert.
Our marketing review asks and seeks to answer many questions that will help to identify not just the current state of play, but also opportunities and changes that could help to lift your business to new heights. We will carry out an independent marketing and branding analysis, taking in to consideration direct and indirect competitors' marketing methods and tools for comparison.
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