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How well
does your current site perform on the search engines?
Is there room for
improvement?
Are your PPC campaigns delivering poor results?
How spider
able is the content on your website? Do you realise how your website looks to a
search engine spider? How does your site perform on the search engines? How
well are your competitors doing?
During our SEO review, we will carry out a full search engine optimisation analysis to
establish how well your current website is optimised for the search engines,
and for which phrases.
We carry out several separate tests to identify any opportunities being missed,
and any problems that need to be resolved to obtain higher organic search
results for your chosen keywords.
These tests
include a keyword density test, Google page rank test, link popularity test,
search engine saturation test and more. We also carry our PPC performance test,
where relevant.
We then conduct a search engine simulator test that will show us how your
current website content appears to a search engine when they visit your site to
index it. Many customers are shocked to find it often includes lots of code,
wasted space or erroneous messages about technology used on the site such as
frames and cookies. The findings from these tests are then analysed and
summarised in our seo review report.
Following
careful analysis and reporting of findings of the above tests, we then carry
out the same tests for up to three of your competitors. This will help us to establish
how realistic is it for you to compete with them for phrases they currently
promote under. We can also identify niche phrases your competitors have missed.
This marketing intelligence is invaluable to ensure you spend your time and
efforts on the right phrases and achieve maximum return on your investment.
Following
completion and analysis of the above tests, we will then carry out a keyword
strategy and performance test. This will identify which phrases are most
effective for your business, and the current traffic levels for each phrase. We
can also establish how many competitors there are for each phrase and advise
how much work would be required to compete for top positions. We analyse actual
data held by Google and other main engines of search terms relating to your
business, to ensure you have the best and most productive keyword list with
which to optimise your website
The cost of
a SEO review is £500 and comes with an easy to understand management summary of
findings and our SEO expert's full recommendations, along with a full report of
each test carried out.
We can work with you longer term if required, through our mentoring
service, to help you rectify any shortfalls in your current seo strategy, and
ensure your website is properly and effectively optimised for top organic
search engine listings.
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